1

Plan

Goals are the path you take to make your dreams come true.

2

Invest

Reach your goals faster with personalized portfolios recommended for each goal.

3

Track

Connect all your finances to see how far you've come and where you’re going.

Summer getaway

1

2

3

Plan

Goals are the path you take to make your dreams come true

1

Plan

Goals are the path you take to make your dreams come true.

2

Invest

Reach your goals faster with personalized portfolios recommended for each goal.

3

Track

Connect all your finances to see how far you've come and where you’re going.

Summer getaway

1

2

3

Plan

Goals are the path you take to make your dreams come true

Divide and conquer.

Divide and conquer.

Partner up ...

Partner up ...

Plenty builds personalized investment portfolios for each of your life's goals. Create shared goals with your partner or keep some private - it's up to you.

Divide and conquer.

Partner up ...

Partner up ...

Partner up ...

Plenty builds investment portfolios customized for each of your lifes goals. Create shared goals with your partner or keep some private, it's up to you.

Plenty builds investment portfolios customized for each of your lifes goals. Create shared goals with your partner or keep some private, it's up to you.

Plenty builds investment portfolios customized for each of your lifes goals. Create shared goals with your partner or keep some private, it's up to you.

… and go further
together.

… and go further
together.

Build your household wealth faster when you share goals with your partner. Get the benefits of working together, while maintaining complete control and ownership over your individual investments.

… and go further
together.

Build your household wealth faster when you share goals with your partner. Get the benefits of working together, while maintaining complete control and ownership over your individual investments.

… and go further
together.

Build your household wealth faster when you share goals with your partner. Get the benefits of working together, while maintaining complete control and ownership over your individual investments.

Turn your dreams
into action.

Turn your dreams
into action.

Turn your dreams
into action.

Turn your dreams
into action.

Those who set goals are more likely to achieve them. So dream big, and get the expert-built plans and portfolios to reach each goal faster.

  • General investing

  • Pay down debt

  • Emergency fund

  • Retirement

  • Vacation

  • Have a baby

  • Save for daycare

  • Kids college

  • New car

  • Pay for a wedding

  • Create your own
    custom goal

Invest like the

Building wealth shouldn't be a luxury that only the already wealthy can afford. The Plenty investment platform brings affordable access to everyday households.

Invest like the

Building wealth shouldn't be a luxury that only the already wealthy can afford. The Plenty investment platform brings affordable access to everyday households.

Invest like the

Building wealth shouldn't be a luxury that only the already wealthy can afford. The Plenty investment platform brings affordable access to everyday households.

Cash management

5.10% APY* for your cash

Put your rainy day fund to work and earn 13x the national savings account average. We believe this is the lowest risk place for your cash. Withdraw anytime.

*This rate moves with the fed funds rate.

More

->

Cash management

5.10% APY* for your cash

Put your rainy day fund to work and earn 13x the national savings account average. We believe this is the lowest risk place for your cash. Withdraw anytime.

*This rate moves with the fed funds rate.

Cash management

5.10% APY* for your cash

Put your rainy day fund to work and earn 13x the national savings account average. We believe this is the lowest risk place for your cash. Withdraw anytime.

*This rate moves with the fed funds rate.

Investment management

Next-gen roboadvisor

Earn a 2-4%* higher after-tax return using the latest in algorithmic trading. Automatically use the investment strategy of the wealthy, by investing in stocks instead of just ETFs.

*After-tax return benefit depends on income

More

->

Investment management

Next-gen roboadvisor

Earn a 2-4%* higher after-tax return using the latest in algorithmic trading. Automatically use the investment strategy of the wealthy, by investing in stocks instead of just ETFs.

*After-tax return benefit depends on income

Investment management

Next-gen roboadvisor

Earn a 2-4%* higher after-tax return using the latest in algorithmic trading. Automatically use the investment strategy of the wealthy, by investing in stocks instead of just ETFs.

*After-tax return benefit depends on income

Building wealth shouldn't be a luxury that only the already wealthy can afford. Our next gen investment platform brings affordable access to everyday households.

• PRICED FOR THE REST OF US

Cash management

5.10% APY* for your cash

Put your rainy day fund to work and earn 13x the national savings account average. We believe this is the lowest risk place for your cash. Withdraw anytime.

*This rate moves with the fed funds rate.

More

->

Investment management

Next-gen roboadvisor

Earn a 2-4%* higher after-tax return using the latest in algorithmic trading. Automatically use the investment strategy of the wealthy, by investing in stocks instead of just ETFs.

*After-tax return benefit depends on income

More

->

Your Plenty membership unlocks:

Your money, your values.

Your money,
your values.

Your money,
your values.

Your money,
your values.

  • Tobacco

  • For-profit prisons

  • Animal testing

  • Weapons

  • Gambling

  • Predatory lending

  • Protect nature

  • Fight climate change

  • Eliminate inequality

  • Empower women

  • End poverty & hunger

No need to compromise your values for profit. Tell us what matters most to you and we’ll invest or not invest in companies that match those values while staying diversified.

Shared budgeting.

Shared budgeting.

Shared budgeting.

Understand how much you’re earning, spending, and saving for the future. Budgeting for those who don’t like to budget. See month to month trends for your top categories and dive into transactions, only when you need to.

Understand how much you’re earning, spending, and saving for the future. Budgeting for those who don’t like to budget. See month to month trends for your top categories and dive into transactions, only when you need to.


Our mission:
Wealth for every household.

Our mission:
Wealth for every household.

Our mission:
Wealth for every household.

Our mission:
Wealth for every household.

Get early access

Keeping your money safe …

We’re an SEC-Registered Investment Advisor, so we have a responsibility to put your interests first (aka fiduciary responsibility). Your money is owned by you and held by BNY Mellon | Pershing; one of the largest financial institutions in the world.


Your investments are protected and insured up to $500,000 per account through the SIPC (Securities Investor Protection Corporation). Cash held is insured up to $5M through the FDIC (Federal Deposit Insurance Corporation).

… and your info secure.

Your privacy matters. We'll never sell your data to any third parties, like credit card or loan companies.

We use advanced, bank-level AES-256 encryption to keep your data safe and your personal information protected.

Questions?

Questions?

Questions?

Questions?

What is Plenty?

How does investing with Plenty work?

Do I have to have a partner to use Plenty?

What if I have investment accounts elsewhere?

What if we break up?

Do we need to be married? Is this a joint account?

Can I speak to a human?

Are Plenty accounts insured?

Plenty was founded to democratize access to financial products and tools that accelerate wealth building. Plenty Financial and affiliated entities. (“Plenty Financial”) provide a web, mobile, personal financial management and educational platform to consumers; some of these tools are freely accessible to all consumers, others require a fee-based subscription. Advisory services are provided in the form of software-first financial planning and investment advisory services for fee-based Subscribers. Plenty Financial RIA, LLC is an SEC-Registered Investment Advisor. All investments made are legally owned by you. Investing is inherently risky and Plenty does not guarantee positive performance. Investments are held in accounts at BNY Mellon | Pershings, the world's largest securities servicing company and are SIPC insured. Investing involves risk, including the possible loss of principal, and there is no assurance that the investment will provide positive performance over any period of time.


Brokerage services are provided by Atomic Brokerage LLC "Atomic Brokerage", member FINRA and SIPC. Clearing and custody services are provided by Brokerage firm BNY Mellon Pershing, member SIPC. Plenty Financial RIA, LLC has a relationship with Atomic Brokerage to manage and execute investments on behalf of customers. Subadvisory services are offered through Atomic Invest LLC ("Atomic Invest"), an SEC-registered investment advisor, member SIPC. Atomic Invest was formerly known as Helium Advisors LLC.


Return data used in the interactive tool are hypothetical performance data which contains inherent limitations and is not a substitute for actual investment returns derived from a live portfolio. There are numerous risk factors related to trading and markets which cannot be fully accounted for when depicting Hypothetical Performance. Consequently, future returns are not guaranteed, and a loss of principal may occur. THIS IS FOR INFORMATIONAL PURPOSES ONLY AND SHOULD NOT BE RELIED UPON AS INVESTMENT ADVICE. This site/application has been prepared by Plenty and is not intended to be (and may not be relied on in any manner as) legal, tax, investment, accounting or other advice or as an offer to sell or a solicitation of an offer to buy any securities of any investment product or any investment advisory service. The information contained in this site/application is superseded by, and is qualified in its entirety by, such offering materials. This site/application may contain proprietary, trade-secret, confidential and commercially sensitive information.


By accessing this site, you signify your agreement with and understanding of the following Terms of Use and Legal Information pertaining to both this site and any material in it. Plenty owns and maintains this site. No act of downloading or otherwise copying from this site will transfer title to any software or material at this site to you. Anything that you transmit to this site becomes the property of Plenty, may be used by Plenty for any lawful purpose, and is further subject to disclosure as deemed appropriate by Plenty, including to any legal or regulatory authority to which Plenty is subject. Plenty reserves all rights with respect to copyright ownership of all material at this site, and will enforce such rights to the full extent of the law.