
Plenty is the simplest way for modern partners to invest and plan for their future.
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Divide and conquer.
Partner up.
Shared finances? Invite your partner anytime, set what accounts are visible vs. private, and contribute to shared goals so you can build your household wealth faster.
Turn your dreams
into action.
Those who set goals are more likely to achieve them. So dream big, and get the expert-built plans and portfolios to reach each goal faster.
Invest like the
Your own AI-powered investing engine
We've created a next generation robo-advisor to help everyday investors get better results. Invest just $100 to start.
85+ securities per portfolio
The wealthy own stocks instead of ETFs through a strategy called Direct Indexing. Now you can, too.
2-4% higher after-tax returns
Automatic tax-loss harvesting means lower taxes and more money in your pocket.
4.71% on cash funds
Prefer holding cash? Get better rates that automatically increase with the fed funds rate.
We want to create opportunity for all by making it simple to build wealth.
Learn more about who we are
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Keeping your money safe
We’re an SEC-registered Investment Advisor. Your money is owned by you and held by BNY Mellon | Pershing; one of the largest financial institutions in the world.
Plus, you’re insured up to $500k by the Securities Investor Protection Corporation (SIPC). SIPC is the investing/brokerage version of FDIC insurance (which is for checkings/savings accounts).
Keeping your info secure
Your data is stored and protected at rest and in transit with bank-level AES-256 encryption.
We’ll never share personal or financial info or sell your data to any third parties.
Plenty was founded to democratize access to financial products and tools that accelerate wealth building. Plenty Financial RIA, LLC is an SEC Registered Investment advisor and provides investment advisory services. You should not construe the contents of any presented materials as legal, tax, investment or other advice.