Build your household wealth faster when you share goals with your partner. Get the benefits of working together, while maintaining complete control and ownership over your individual investments.
Those who set goals are more likely to achieve them. So dream big, and get the expert-built plans and portfolios to reach each goal faster.
Keeping your money safe …
We’re an SEC-Registered Investment Advisor, so we have a responsibility to put your interests first (aka fiduciary responsibility). Your money is owned by you and held by BNY Mellon | Pershing; one of the largest financial institutions in the world.
Your investments are protected and insured up to $500,000 per account through the SIPC (Securities Investor Protection Corporation). Cash held is insured up to $5M through the FDIC (Federal Deposit Insurance Corporation).
… and your info secure.
Your privacy matters. We'll never sell your data to any third parties, like credit card or loan companies.
We use advanced, bank-level AES-256 encryption to keep your data safe and your personal information protected.
What is Plenty?
How does investing with Plenty work?
Do I have to have a partner to use Plenty?
What if I have investment accounts elsewhere?
What if we break up?
Do we need to be married? Is this a joint account?
Can I speak to a human?
Are Plenty accounts insured?
Plenty was founded to democratize access to financial products and tools that accelerate wealth building. Plenty Financial and affiliated entities. (“Plenty Financial”) provide a web, mobile, personal financial management and educational platform to consumers; some of these tools are freely accessible to all consumers, others require a fee-based subscription. Advisory services are provided in the form of software-first financial planning and investment advisory services for fee-based Subscribers. Plenty Financial RIA, LLC is an SEC-Registered Investment Advisor. All investments made are legally owned by you. Investing is inherently risky and Plenty does not guarantee positive performance. Investments are held in accounts at BNY Mellon | Pershings, the world's largest securities servicing company and are SIPC insured. Investing involves risk, including the possible loss of principal, and there is no assurance that the investment will provide positive performance over any period of time.
Brokerage services are provided by Atomic Brokerage LLC "Atomic Brokerage", member FINRA and SIPC. Clearing and custody services are provided by Brokerage firm BNY Mellon Pershing, member SIPC. Plenty Financial RIA, LLC has a relationship with Atomic Brokerage to manage and execute investments on behalf of customers. Subadvisory services are offered through Atomic Invest LLC ("Atomic Invest"), an SEC-registered investment advisor, member SIPC. Atomic Invest was formerly known as Helium Advisors LLC.
Return data used in the interactive tool are hypothetical performance data which contains inherent limitations and is not a substitute for actual investment returns derived from a live portfolio. There are numerous risk factors related to trading and markets which cannot be fully accounted for when depicting Hypothetical Performance. Consequently, future returns are not guaranteed, and a loss of principal may occur. THIS IS FOR INFORMATIONAL PURPOSES ONLY AND SHOULD NOT BE RELIED UPON AS INVESTMENT ADVICE. This site/application has been prepared by Plenty and is not intended to be (and may not be relied on in any manner as) legal, tax, investment, accounting or other advice or as an offer to sell or a solicitation of an offer to buy any securities of any investment product or any investment advisory service. The information contained in this site/application is superseded by, and is qualified in its entirety by, such offering materials. This site/application may contain proprietary, trade-secret, confidential and commercially sensitive information.